To say that a company “eats its own dog food” means that it uses the products that it makes. For example, Microsoft emphasizes the use of its own software products inside the company. “Dogfooding” is a means of conveying the company’s confidence in its own products.
Wiki: Eating one’s own dog food

Yes, it’s an important step to social justice. I can’t see how else we can accomplish Bahá’u'lláh’s aim of uniting humankind and building a new global civilization based on justice.

I cannot think of two days in my recent life when I learned so much. I don’t mean that I learned what I would pass an exam with. What I learned was really about myself and my capacity to tolerate anxiety as I knocked on each door, while thinking that perhaps this was the door behind which I and my teaching partner would find someone who would fall in love with Baha’u'llah.

It’s not easy (for me, at least) to sustain for a whole day a spiritual and loving approach to blank doors looking for the response of the soul behind the door. Without prayer – a lot of prayer – it is not possible.

In the U.S., we have certain specific criteria to identify neighborhoods that are receptive to door-to-door teaching. The receptive neighborhoods tend to be lower income, immigrant or minority, with many children visible out of doors.

I think the result of this getting outside our comfort zones will be a Baha’i community more representative of the population as a whole. Ultimately, this will have an impact on social justice. After all, the Baha’i communities in the West should not be majority Iranian. Rather, they should reflect the makeup of the countries in which they grow and flourish.

Last night, along with another brand new Baha’i, just four weeks since her declaration, we visited once of these precious souls in what is our 6th home visit in the last two and a half weeks, staying for three of those visits for a full 90 minutes, having begun study of Ruhi Book 1.